Lifestyle firms

Lifestyle firms are comprised of around 90% of all start-ups. In this category, firms merely afford a reasonable living for their founders, rather than incurring the risks associated with high growth. As the term implies, these firms allow the founders to pursue a particular passion-driven lifestyle while earning from it. These ventures typically register growth rates of below 20% annually, have five-year revenue projections below $10 million, and are primarily funded internally; meaning, they rarely obtain financing from outside equity funds.

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