Join the Upstock community and program that fits you best

Choose the program that best fits your needs and
start making a difference today with Upstock!

For Individuals

Join our Ambassador program to receive equity in Upstock for referring companies that become customers.

Check out the Ambassador Program

Accelerators or Incubators

Join our partnership program to start offering your companies special Upstock discounts.

Become a partner

Offer
Upstock Perks

Join our partnership program to start offering your companies special Upstock discounts.

Learn How

What you own, you want to improve.

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Learn more

Your company's success is yours

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EQUITY OWNERSHIP

Empower, motivate and align your team

Upstock provides a unique solution that empowers, motivates and aligns your team's goals by offering equity ownership through its innovative platform.

AFFORDABLE

Affordable equity management system

Upstock's equity plans provide a fair and transparent way for employees to earn and benefit from the success of their company. Overall, Upstock's equity plans benefit both employees and companies alike.

ACCESSIBLE

RSUs and Stock Options

With Upstock, Teams Can Earn Equity Without Having to Buy Stock Options. Our RSUs Act as an IOU for Future Stock, Allowing Immediate Buy-In and Avoiding the Need for a 409a Valuation.

RSUs: Improving on Stock Options

Upstock's Double-Trigger RSU Mechanism

No strike price

Employees don't have to pay anything upfront to receive their equity. RSUs don’t go underwater and workers can receive the shares without incurring any costs or possible losses.

Tax Timing

Tax consequences can be deferred until the shares are delivered. Workers can delay paying taxes until they have the necessary funds to pay for it.

Liquidity Ensured

Since double-trigger RSUs are often tied to landmark events where there is sufficient liquidity, workers are assured that they will be able to cash out if they want to.

Fairness

Upstock’s equity system was built and designed by top attorneys with the goal of maximizing alignment through fair and equitable rewards.

Transparency

With its dashboards and calculators, Upstock makes it easy for you to keep track of your equity stake.

Worldwide Coverage

Our goal is to make equity accessible to all workers. Upstock is available in 70+ countries and comes with easy-to-understand informational materials and resources.

customer case study:

Why Equity Compensation Works

Sholder is an upcoming mental health care company based in Denver, Colorado that adopted Upstock’s equity compensation system and strategy.

When equity plans are structured, managed, and communicated properly and effectively, equity compensation works well to improve worker-company alignment.

Read Case Study