In this pilot episode of the Ownership Mindset Podcast, Co-founder and CEO Casey Fenton provides a glimpse into how he came up with the idea of Upstock. He talks about the early years of Couchsurfing and how its transition from a nonprofit to a for-profit organization became one of the catalysts for creating an organized system that makes equity easy to understand. Casey expounds on the importance of equity and its power to create alignment and serve as a motivator for the members of a company. He also delves into the essential things every business owner must understand before setting up their equity system. This episode is a must-listen for entrepreneurs and aspiring ones looking to motivate their employees and maximize their impact towards building something big as a team.