Upstock is led by Couchsurfing founder & serial entrepreneur Casey Fenton.

Core Team

  Casey Fenton

Co-Founder & CEO
  • Founder, Couchsurfing (20M+ users)
  • Five-time serial entrepreneur with successful exits
  • $25M raised from top VCs such as Benchmark, General Catalyst, Menlo Ventures, midyear, Found

Arne Peder Blix

Co-Founder & Senior Advisor
  • Founder, Accurate Equity (later Equatex)
  • Spent more than a decade serving 30% of Fortune 100 equity market, never lost a customer
  • Equatex was aquired by Computershare in 2018

Tery Williams

Legal Lead
  • Chief equity document legal advisor
  • 22 years, international equity plan expert for 150+ countries
  • Led equity plan design for Baker Mckenzie & Hewlett Packard

Pawlo Riveros

Chief Technical Officer
  • Chief technical lead
  • Worked with CEO Casey Fenton for 8+ years on multiple companies
  • Former developer for Couchsurfing

Gabriel Fenton

Chief Operating Officer
  • 10+ years of experience in the startup world.
  • UX & UI expert in the field if startups.

Virginia Forsyth

International Attorney
  • Chief customer onboarding lead
  • 10+ years experience in commercial law for a top London law firm
  • Former solicitor for a multi-million dollar international organization

Scott McGregor, PhD

Chief Financial Officer
  • Experienced SaaS Finance Manager for 20 years
  • Forecasting and Modeling Wizard
  • Makes sure the Upstock UI is bookeeper-friendly

Renata Valkova

International Attorney
  • Chief customer success lead
  • International lawyer and mediator
  • Deep knowledge in EU & US law

Amanda Baker

Head of Content
  • Website & content creation
  • Assistant marketing & sales
  • Trust and estate planning  paralegal

Cansu Fenton

Lead Marketing Specialist
  • 7+ years of marketing experience
  • Lead marketing  strategiest
  • Experienced in marketing, sales and operations


Eric Ries

Senior Advisor
Author of the Lean Startup. 
Founder of the Long Term Stock Exchange.  Faculty of Singularity University.

Fred Whittlesley

Founder, Compensation Venture Group. 30-year expert witness in equity litigation disputes.

Richard Titus

General Partner at All Fund and former Senior VP, Samsung. ICO expert with over 30 successful ICOs. 

Arjun Dev Arora

Founder & Adviser, Valence Advisory. Former Partner, 500 Startups. Former Founder & CEO, ReTargeter. Venture Partner, Fin Venture Capital. Silicon Valley Entrepreneur.

Daniel Hoffer

VC (Autotech), Tandem Capital. Founder & Former CEO of Couchsurfing. Deep product expertise from roles at NortonLive (Symantech) and Triplit (Concur/SAP).

Janielle Denier

CEO, RainFactory, Inc. Top growth hacker & crowdfunding expert. Responsible for 8 of the top 20 Indiegogo campaigns.


Maxim Kahlert

Graphic Designer

Mehedi Doha

Web Designer

Parimal Kumar

Product Tester

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