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Reward your team with equity.


Upstock's Vision:

In the future, the world’s most impactful companies will be owned by all of us, not just the few. Today, workers only own 8% of all corporate equity, our goal is to get that number up to 30%.

Upstock’s mission is to turn every team member into a true believer through cutting-edge, mission-aligning equity that inspires everyone to do the best work of their lives.

Motivate workers by unlocking equity rewards.
Achieve your equity goals & watch your ownership grow!

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How we help companies thrive.


Now companies can make equity accessible by being able to easily share ownership on a cloud-based platform.

Integrates with other equity platforms.


Our process is intuitive and instantaneous. So getting started won't burn you out. ​

Get set up and send out legal agreements for your workers.  Some companies are up and running in 30 minutes. We'll walk you through it!


A lower-cost alternative to having lawyers draft your documents from scratch.


Align stakeholders while increasing worker engagement and retention with a dashboard that shows the value of equity earned in real-time. 

Get Started in 3 Simple Steps


Add team members

Employers enter equity agreements for each worker & click to issue legally binding RSUs using industry-standard terms & agreements


Track or vest contributions

Workers earn equity and equity bonuses overtime for work contributed & KPIs achieved


Motivate with real-time visuals

Workers & employers can see the value of equity earned & get notified as it grows

Easy Onboarding


Check out our Product page for a closer look at the Upstock onboarding process. 

Upstock Founder Casey Fenton

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I was looking for ways to motivate my team at Couchsurfing & discovered major challenges with traditional equity systems. When using stock option-based equity I actually saw productivity decline.


Believing that every team should have access to tools that unite & build successful companies, I set out on a quest to repair the broken equity model. 

Thus Upstock was born. A digital, top-shelf legal equity system that combines performance equity with a visual dashboard. Now workers can watch their equity grow in real-time.

Join our movement and share your passion with the world.


Casey Fenton

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At Upstock, granting workers RSU-based equity is simple, fast, & easy for your team to understand.

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Watch equity grow in real-time.

Workers can’t believe what they can’t see.

Upstock’s dynamic dashboards and real-time notifications allow workers to watch the company's value grow alongside their contributions.

See what our customers think 


"I saved $1.5 million cash by paying workers in equity."

Justin Gordon, CEO of &
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"Our team would cease to exist without the ability to see what their efforts are worth."

Tyler Stratton, CEO of Zober

Why offer equity?

With equity: when the company wins, workers win.

Granting workers company ownership does more than just boost morale & make job offers more competitive. 

Equity increases a business's chances for success by giving workers skin in the game & incentivizing them to think long term.

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Join Us On Upstock


Before Upstock, issuing worker equity involved:

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High lawyer fees & slow timelines

Stock options instead of RSUs for startups

Confusing legal structures that hurt worker morale

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With Upstock, issuing worker equity is:

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Up to 40x more affordable than traditional lawyers

Faster to implement

Clearer, simpler, easier for workers to understand

Equity for every team  — including yours.

Thanks for reaching out! Look for an email from us shortly.

Do you have any additional questions? Check FAQ.

Upstock is a remotely distributed team based in Dover,  Delaware, United States.