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Motivate your team with equity.


Top B2B SaaS Accelerator

Upstock customer: Founders Fun Top VC Firm
Upstock customer: Founders Sopace Forbes #1 World Accelerator
Upstock customer: National Center for Employee Ownership

In the future, the world’s most impactful companies will be owned by all of us, not just the few.

Upstock creates this future by sharing company ownership in a way that is accessible, global, legal, secure and emotionally inspiring.

Learn more about Upstock's vision, mission and values on About Upstock

Motivate workers by unlocking equity rewards.

Achieve your equity goals & watch your ownership grow!

How we help companies thrive.



Now companies can make equity accessible by being able to easily share ownership on a cloud based platform.
Integrates with other equity platforms.


Our process is intuitive and instantaneous. So getting started won't burn you out. ​
Get set up and send out legal agreements for your workers.  Some companies are up and running in 30 minutes. We'll walk you through it!
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A lower cost alternative to having lawyers draft your documents from scratch.


Align stakeholders while increasing worker engagement and retention with a dashboard that shows the value of equity earned in real time. 

Get Started in 3 Simple Steps


Employers enter equity agreements for each worker & click to issue legally binding RSUs using industry standard terms & agreements

Add team members


Track or vest contributions

Workers earn equity and equity bonuses over time for work contributed & KPIs achieved


Motivate with real-time visuals

Workers & employers can see value of the equity & get notified as it grows

Easy Onboarding


Check out our Product page for a closer look at the Upstock onboarding process. 

Upstock Founder Casey Fenton

I was looking for ways to motivate my team at Couchsurfing & discovered major challenges with traditional equity systems.

When using stock option based equity I actually saw productivity decline.


Believing that every team should have access to tools that unite & build successful companies, I set out on a quest to repair the broken equity model. 

Thus Upstock was born. A digital, top-shelf legal equity system that combines performance equity with a visual dashboard. Now workers can watch their equity grow in realtime.

Join our movement and share your passion with the world.


- Casey Fenton

At Upstock, granting workers RSU-based equity is simple, fast, & doesn't require a lawyer.

Watch equity grow in real time.

Workers can’t believe what they can’t see.


Upstock’s dynamic dashboards and real-time notifications allow workers to watch the company's value grow alongside their contributions.

See what our customers think 


"I saved $1.5 million cash by paying workers in equity."

Justin Gordon, CEO of &

"Our team would cease to exist without the ability to see what their efforts are worth."

Tyler Stratton, CEO of Zober



Granting workers company ownership does more than just boost morale & make job offers more competitive

Equity increases a business's chances for success by giving workers skin in the game & incentivizing them to think long term.


With equity: when the company wins, workers win.


Join Us On Upstock

Before Upstock, issuing worker equity involved:

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  • High lawyer fees & slow timelines

  • Stock options instead of RSUs for start ups

  • Confusing legal structures that hurt worker morale

With Upstock, issuing worker equity is:

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  • Up to 40x more affordable than traditional lawyers

  • Faster to implement

  • Clearer, simpler, easier for workers to understand

Equity for every team  — including yours.

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Upstock is a remotely distributed team based in Dover,  Delaware, United States.