In the future, the world’s most impactful companies will be owned by all of us, not just the few. Today, workers only own 8% of all corporate equity, our goal is to get that number up to 30%.
Upstock’s mission is to turn every team member into a true believer through cutting-edge, mission-aligning equity that inspires everyone to do the best work of their lives.
Motivate workers by unlocking equity rewards.
Achieve your equity goals & watch your ownership grow!
How we help companies thrive.
Now companies can make equity accessible by being able to easily share ownership on a cloud-based platform.
Integrates with other equity platforms.
Our process is intuitive and instantaneous. So getting started won't burn you out.
Get set up and send out legal agreements for your workers. Some companies are up and running in 30 minutes. We'll walk you through it!
A lower-cost alternative to having lawyers draft your documents from scratch.
Align stakeholders while increasing worker engagement and retention with a dashboard that shows the value of equity earned in real-time.
Get Started in 3 Simple Steps
Add team members
Employers enter equity agreements for each worker & click to issue legally binding RSUs using industry standard terms & agreements
Track or vest contributions
Workers earn equity and equity bonuses over time for work contributed & KPIs achieved
Motivate with real-time visuals
Workers & employers can see value of the equity & get notified as it grows
Upstock Founder Casey Fenton
I was looking for ways to motivate my team at Couchsurfing & discovered major challenges with traditional equity systems. When using stock option-based equity I actually saw productivity decline.
Believing that every team should have access to tools that unite & build successful companies, I set out on a quest to repair the broken equity model.
Thus Upstock was born. A digital, top-shelf legal equity system that combines performance equity with a visual dashboard. Now workers can watch their equity grow in real-time.
Join our movement and share your passion with the world.
Watch equity grow in real-time.
Workers can’t believe what they can’t see.
Upstock’s dynamic dashboards and real-time notifications allow workers to watch the company's value grow alongside their contributions.
See what our customers think
"I saved $1.5 million cash by paying workers in equity."
Justin Gordon, CEO of ShakaCode.com & HiChee.com
"Our team would cease to exist without the ability to see what their efforts are worth."
Tyler Stratton, CEO of Zober
Why offer equity?
With equity: when the company wins, workers win.
Granting workers company ownership does more than just boost morale & make job offers more competitive.
Equity increases a business's chances for success by giving workers skin in the game & incentivizing them to think long term.
Before Upstock, issuing worker equity involved:
High lawyer fees & slow timelines
Stock options instead of RSUs for startups
Confusing legal structures that hurt worker morale
With Upstock, issuing worker equity is:
Up to 40x more affordable than traditional lawyers
Faster to implement
Clearer, simpler, easier for workers to understand