
Motivate your team with equity.

Top B2B SaaS Accelerator



Motivate workers by unlocking equity rewards.
Achieve your equity goals & see your ownership grow!
Interested in a closer look?
Take a walkthrough of the Upstock Dashboard:
How we help companies thrive.

Accessible
Now companies can make equity accessible by being able to easily share ownership on a cloud based platform.
Integrates with other equity platforms.

Easy
Our process is intuitive and instantaneous. So getting started won't burn you out.
Get set up and send out legal agreements for your workers. Some companies are up and running in 30 minutes. We'll walk you through it!

Affordable
A lower cost alternative to having lawyers draft your documents from scratch.

Effective
Align stakeholders while increasing worker engagement and retention with a dashboard that shows the value of equity earned in real time.
Get Started in 3 Simple Steps

Employers enter equity agreements for each worker & click to issue legally binding RSUs using industry standard terms & agreements
Add team members

Track or vest contributions
Workers earn equity and equity bonuses over time for work contributed & KPIs achieved

Motivate with real-time visuals
Workers & employers can see value of the equity & get notified as it grows
Easy Onboarding
Looking for more information?
Check out our Product page for a closer look at the Upstock onboarding process.
Upstock Founder Casey Fenton
I was looking for ways to motivate my team at Couchsurfing & discovered major challenges with traditional equity systems.
When using stock option based equity I actually saw productivity decline.
Believing that every team should have access to tools that unite & build successful companies, I set out on a quest to repair the broken equity model.
Thus Upstock was born. A digital, top-shelf legal equity system that combines performance equity with a visual dashboard. Now workers can watch their equity grow in realtime.
Please join the Upstock movement to share your passion and projects.
- Casey Fenton
At Upstock, granting workers RSU-based equity is simple, fast, & doesn't require a lawyer.
Watch equity grow in real time.
Workers can’t believe what they can’t see.
Upstock’s dynamic dashboards and real-time notifications allow workers to watch the company's value grow alongside their contributions.
Vinit Patel, CEO of SKUE
"Upstock makes my workers feel like part of a team."
WHY OFFER EQUITY?
Granting workers company ownership does more than just boost morale & make job offers more competitive.
Equity increases a business's chances for success by giving workers skin in the game & incentivizing them to think long term.
With equity: when the company wins, workers win.


Before Upstock, issuing worker equity involved:

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High lawyer fees & slow timelines
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Stock options instead of RSUs for start ups
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Confusing legal structures that hurt worker morale
With Upstock, issuing worker equity is:

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Up to 40x more affordable than traditional lawyers
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Faster to implement
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Clearer, simpler, easier for workers to understand
Join Us On Upstock
Upstock is a remotely distributed team based in Dover, Delaware, United States.