Unlock The Secret Ingredient Of Success

Are you a visionary founder or a dedicated team leader? At Upstock, we understand the power of an Ownership Mindset. It's the secret sauce behind thriving businesses. Our Equity System is designed to cultivate this mindset within your team, driving exceptional results.

Upstock is built on RSU Equity Units,
just like at:
Learn what this means for your team

Do I Need a Holding Company? 💭

A holding company can offer benefits in terms of liability protection, tax planning, and business organization, especially for those owning multiple businesses or significant assets. Determine if a holding company structure suits your business strategy.

Why take this quiz?
Insightful Reflection: Understand the nuances of how equity is perceived and managed in your company.
Strategic Foresight: Identify areas of strength and opportunities for enhancing your equity culture.
Actionable Feedback: Receive tailored advice to navigate towards a robust ownership mindset.
Unlock Your Equity IQ: Are You an Upstock Pro Yet?

Gain more insights with this quiz

Refine your skills, gain insights, and expand your understanding of crucial equity management concepts.

What type of Equity Plan is good for me? 🤔

Equity compensation plans can attract and retain top talent, align employees' interests with business goals, and offer tax benefits. This quiz helps you identify the type of equity plan that might suit your business needs.

Why take this quiz?
Strategic Insights:
Gain a deeper understanding of your current ESOP structure and identify strategic areas for enhancement.
Customized Recommendations: Based on your responses, we'll provide you with tailored advice to help optimize your equity allocation strategy.
Efficient and Engaging: Spare just a couple of minutes of your day for this quiz, and enjoy a productive break filled with valuable insights.
Unlock Your Equity IQ: Are You an Upstock Pro Yet?

Gain more insights with this quiz

Refine your skills, gain insights, and expand your understanding of crucial equity management concepts.

This is what equity is
supposed to do
Magic happens when teams are emotionally-aligned. Workers trust what they can see and understand. With Upstock, equity becomes more than a benefit—it becomes a driving force.
Learn More about Upstock's Universal Equity
more affordable than lawyers.
Increases retention and commitment.
Over 75+ jurisdictions are currently supported.
average job satisfaction per survey by NCEO.[1]
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Fostering an Ownership Mindset

An Ownership Mindset naturally drives your team to perform at their peak, pushing your business to new heights. Read the article below to learn more on how this attracts talent and increases retention!
The power of identity
Upstock's Equity System helps your team view your company's success as a personal mission. What they own becomes part of their identity, fueling a deep commitment to excellence.
Long-term alignment
Say goodbye to the time-for-money mindset. Our system aligns your team with your company's long-term success, creating exponential growth fueled by intrinsic motivation.
What we own, we identify with. And what we identify with,we naturally want to improve. - Casey Fenton.

Are you ready to unlock
your team's full potential?

Positive identification increases talent attraction, motivation & retention.
read more on Unlocking The power of equity plans
Benefits for Founders

Experience a transformative shift in your company's performance, talent retention, cost efficiency, and global reach with Upstock's Equity System. Here's how we empower founders like you:

Enhanced Productivity
Improved Retention
Supported in over 75+ countries
Real, lasting impact
When workers have an Ownership Mindset...

When workers embrace an ownership mindset, they not only become more engaged and motivated but also actively contribute to the company's growth and success.

Effects of Ownership Mindset
Struggling with Equity Setup and Deployment?

Have you been trying to get your equity all set up and deployed, but it's just going nowhere? Is it costing you a lot of time and money but you're not really sure if it's actually going to create any value?

What our clients and supporters say

Join the ranks of visionary CEOs and companies who've transformed their equity distribution, fostering a culture of true ownership and alignment. Want to let us know how we're doing? Let us know below!

Leave a review

Mike Mayer

CEO of Main Event Digital

"It has made my company employee-owned and has incentivized my team to stay engaged and motivated."

AJ Goldstein

CEO of Aware Healthcare

"Upstock is pioneering a new way to motivate employees with aligned incentives. There's nothing else like it out there on the market."

Rett Kearbey

CEO of Sholder

“We’ve spent one-third of what it might have cost to get where we are, and best of all, our team has developed a strong passion."

Justin Gordon

CEO of ShakaCode.com & HiChee.com

"I saved $1.5 million cash by paying workers with Upstock equity."

Vinit Patel


“Upstock makes my workers feel like part of a team.”

Ciaran Carrol

CEO of Tuvens

“Without this great product, there’s no way I could’ve grown our team to 25 contributors with top talent from Amazon, Sutter Health, Inspire Health, and IBM Watson."

Ready to join upstock?
Get Started For A Free Demo Today!

Learn more about our affordable pricing plans and we'll help you create a customized and motivating structure for you and your team.

Book a demo

Our KPI Equity
in action

Upstock's KPI Equity integration with Zapier enables companies to automatically trigger equity rewards based on KPIs (Key Performance Indicators).
Seamless Data Exchange
Upstock and Zapier's seamless data exchange ensures that businesses can easily integrate their equity plans with other software tools, saving time and improving accuracy in equity plan management.
Notification Triggers
Our notification triggers provide real-time updates on equity plan activities, ensuring that both companies and employees stay informed about important equity-related events.
Upstock is integrated with Zapier
This streamlines the equity rewards process andaligns employee incentives with company goals.
your commonly asked topics

Frequently Asked Questions

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How can Upstock help improve workforce motivation and retention?

Upstock can triple retention rates, ensuring your key employees stay motivated and committed. Discover how we boost workforce morale.

How does Upstock seamlessly integrate with cap table providers like Carta?

Explore our smart integration solutions to streamline your equity management experience, even with existing cap table providers like Carta.

What are Double Trigger RSUs and why is it popular among top tech companies?

Learn about Double Trigger RSUs, a favored equity approach among leading tech firms, and how they can benefit your business.

How does Upstock make equity management easier?

Struggling with complex equity plans? Upstock provides a user-friendly platform that simplifies equity management. Get started with equity made simple.

What are the cost advantages of using Upstock for equity management?

Upstock significantly reduces equity management costs, often up to 10 times less than alternatives like legal services or other platforms. Explore our cost-effective options.

How does Upstock handle global equity distribution?

Upstock operates in 75 countries, simplifying the process of issuing equity to employees worldwide. Learn more about our global equity solutions.

Have more questions? Explore our comprehensive Help Center for in-depth answers and resources. We're here to assist you every step of the way. Visit our Help Center now or send us an email.
World-class equity plans for global teams
Upstock empowers companies to offer top-shelf and high-quality equity plans to workers and team members in 75+ countries around the world.
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