Example Equity Plans

Getting confused about equity plans and pool percentages?​

Bellow are some standard examples of equity plans featuring fixed and dynamic equity.
Example Equity Plans by upstock
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Fixed Equity Pools

Example 1

Tech Startup

This company is young and scrappy and prefers to use RSUs instead of stock options for their workers.

  • 2 Founders      
    70% Restricted Stock
  • 8 Workers      
    10% Upstock Fixed RSU vesting
  • 2 Advisers      
    1% Upstock Fixed RSU vesting​
  • 5 Investors      
    19% Equity 1.2M investment on SAFE5 Investors      

Example 2

Established
International Business

This company has offered RSUs to a newly joined founder due to the high price of issuing restricted stock. They also rely on a large group of international contractors.

  • 3 Founders      
    60% Restricted Stock plus Upstock Fixed RSUs for one founder
  • 60 Workers      
    14% 20 employees & 40 contractors Upstock Fixed RUS vesting
  • 5 Advisers      
    1% Upstock Fixed RSU vesting​
  • 9 Investors      
    25% Equity 8M investment, Series A

Dynamic Equity Pools

Example 1

Sales Startup

This company is young and scrappy and prefers to use dynamic RSUs instead of stock options for their sales teams and ambassador affiliates.

  • 2 Founders      
    80% Restricted Stock
  • 8 Workers      
    10% Upstock Dynamic RSUs
  • 50 Affiliates
    1% Upstock Dynamic RSUs
  • 1 Investor
    9% Equity $150k investment on SAFE

Example 2

Large Complex Business

This company is an established capital intensive car sharing network that has recently converted most of their workers over from stock options to a mix of fixed and dynamic RSUs.

  • 1 CEO & Founder
    15% Restricted Stock plus Upstock Fixed RSUs for bonuses
  • 350 Workers.
    20% 300 Employees, 50 Contractors
    - VPs: Upstock Fixed RSU vesting converted from legacy stock options       - Employees & Contractors: Upstock Dynamic RSUs
  • 20 Investors
    65% Equity $32M Investment, Series D​

Alternative Configurations

Example 1

Food Prep Co-Op

This cooperative runs a healthy organic fast food preparation business and is sharing most of its ownership with its workers.

  • 4 Founders
    40% Restricted Stock
  • 100 Workers
    50% Upstock  Dynamic RSUs
  • 4 Investors
    10% Equity $320k direct investment

Example 2

Growing Wine Distributor

This wine distribution company offers an equity bonus to workers each year.

Valuation of company  $3M

  • 1 Founders
    80% Restricted Stock
  • 2019: 5 Workers
    1% Upstock  Dynamic RSUs
  • 2020: 10 Workers
    1% Upstock Dynamic RSUs
  • 5 Investors
    18% Equity $1.5M Investment

Looking for more information on Restricted Stock Units?

Check out our Blog post.

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