Team members must buy stock options to gain equity at their company, often long before their shares become liquid. 409a valuations push companies to undervalue themselves to make buying-in even remotely enticing to team members. RSUs act like an IOU for future stock, removing the need for a 409a and creating immediate buy-in privilege for team members without forcing them to pay in advance.
Upstock makes RSUs accessible for all companies at any stage. We spent years working with legal experts from top international firms to automate the time-consuming and costly process of creating great equity plans. We believe that all companies regardless of size or budget should be able to offer their team the best equity plan possible.
Team members must buy stock options to gain equity at their company, often long before their shares become liquid. 409a valuations push companies to undervalue themselves to make buying-in even remotely enticing to team members. RSUs act like an IOU for future stock, removing the need for a 409a and creating immediate buy-in privilege for team members without forcing them to pay in advance.
"Options are a [good] deal gone bad. Offer restricted stock units (RSUs)."
"A bootstrapped startup without Upstock is like trying to build a fire with no kindling"
"Incentives are everything. Upstock is pioneering a new way to motivate employees with aligned incentives. There's nothing else like it out there on the market."