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Business leaders are ditching stock options.

75% of top tech companies choose RSUs over stock options, now you can too.

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Stock options don't work for startups, RSUs do.

Team members must buy stock options to gain equity at their company, often long before their shares become liquid. 409a valuations push companies to undervalue themselves to make buying-in even remotely enticing to team members. RSUs act like an IOU  for future stock, removing the need for a 409a and creating immediate buy-in privilege for team members without forcing them to pay in advance.

The most affordable equity management system available.

Upstock makes RSUs accessible for all companies at any stage. We spent years working with legal experts from top international firms to automate the time-consuming and costly process of creating great equity plans. We believe that all companies regardless of size or budget should be able to offer their team the best equity plan possible.

Empower, motivate and align your team's goals.

Team members must buy stock options to gain equity at their company, often long before their shares become liquid. 409a valuations push companies to undervalue themselves to make buying-in even remotely enticing to team members. RSUs act like an IOU  for future stock, removing the need for a 409a and creating immediate buy-in privilege for team members without forcing them to pay in advance.

RSUs with Upstock

  • 10x more affordable than Carta or stock options
  • Top-shelf paperless legal contracts
  • All business and worker types
  • Secondary market RSU liquidity
  • Available in 70 countries
  • No lawyer required
  • One size fits most

The world's most motivating equity

Justin Gordon testimonial on Upstock

"Options are a [good] deal gone bad. Offer restricted stock units (RSUs)."

Steve Blank
Harvard Business Review
Tyler Stratton Upstock review

"A bootstrapped startup without Upstock is like trying to build a fire with no kindling"

Ciaran Carrol
CEO of Tuvens
Tyler Stratton Upstock review

"Incentives are everything. Upstock is pioneering a new way to motivate employees with aligned incentives. There's nothing else like it out there on the market."

Steve Blank
Harvard Business Review