Stock options don't work for startups, RSUs do.

Team members must buy stock options to gain equity at their company, often long before their shares become liquid. 409a valuations push companies to undervalue themselves to make buying-in even remotely enticing to team members. RSUs act like an IOU  for future stock, removing the need for a 409a and creating immediate buy-in privilege for team members without forcing them to pay in advance.

The most affordable equity management system available.

Upstock makes RSUs accessible for all companies at any stage. We spent years working with legal experts from top international firms to automate the time-consuming and costly process of creating great equity plans. We believe that all companies regardless of size or budget should be able to offer their team the best equity plan possible.

Empower, motivate and align your team's goals

Equity feels real and fair when stakeholders can see it. Upstock offers real-time equity visualization for all team members, creating excitement and a sense of personal investment in the company's success.