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Build your Community with Upstock

Create your own ambassador or community rewards system.

What would it be like if every community member did their best to make your company successful? Give them a slice of equity and see their contribution level skyrocket!


Build your community with Upstock.

Imagine if your community members actively spent hours per month creating awareness about your product or service.

Upstock equity allows you to create a list of tasks and award points for each action performed.

Post to facebook? check
Share on Instagram? check
Invite a new Ambassador? check
Bring on a new customer? check

What will you incentivize? The sky is the limit!

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Stock options can't inspire your community, but Upstock's RSU-based equity does.

Stock options are practically unusable for building a community. Team members must buy stock options to gain equity at their company, often long before their shares become liquid. Then team members appear on your cap table with voting rights.  RSUs act like an IOU  for future stock or tokens. They remove the need for 409a valuations and create immediate ownership privilege for team members without forcing them to pay in advance.

The most affordable equity management system available.

Upstock makes RSUs accessible for all companies at any stage. We spent years working with legal experts from top international firms to automate the time-consuming and costly process of creating great equity plans. We believe that all companies regardless of size or budget should be able to offer their team the best equity plan possible.

Upstock's Universal Equity

10x more affordable than Carta or stock options
Top-shelf paperless legal contracts
All business and worker types
Secondary market RSU liquidity
Available in 70 countries
No lawyer required
One size fits most

Empower, motivate and align your team's goals.

Equity feels real and fair when stakeholders can see it. Upstock offers real-time equity visualization for all team members, creating excitement and a sense of personal investment in the company's success.

Stock options can't inspire your community, but Upstock's RSU-based equity does.

The world's most motivating equity

Justin Gordon testimonial on Upstock

"Options are a [good] deal gone bad. Offer restricted stock units (RSUs)."

Steve Blank
Harvard Business Review
Tyler Stratton Upstock review

"A bootstrapped startup without Upstock is like trying to build a fire with no kindling"

Ciaran Carrol
CEO of Tuvens
Tyler Stratton Upstock review

“Incentives are everything. Upstock is pioneering a new way to motivate employees with aligned incentives. There's nothing else like it out there on the market.”

AJ Goldstein
CEO of Aware Healthcare