Stock options are practically unusable for building a community. Team members must buy stock options to gain equity at their company, often long before their shares become liquid. Then team members appear on your cap table with voting rights. RSUs act like an IOU for future stock or tokens. They remove the need for 409a valuations and create immediate ownership privilege for team members without forcing them to pay in advance.
Upstock makes RSUs accessible for all companies at any stage. We spent years working with legal experts from top international firms to automate the time-consuming and costly process of creating great equity plans. We believe that all companies regardless of size or budget should be able to offer their team the best equity plan possible.
Believing that every team should have the tools to unite & build a successful company without having to pay exorbitantly for ineffective paper-based documents, Casey set out on a quest to repair the broken equity model and deliver on the promise of equity that truly motivates.
Equity feels real and fair when stakeholders can see it. Upstock offers real-time equity visualization for all team members, creating excitement and a sense of personal investment in the company's success.