Attract, motivate & retain your team with equity.

Inspire workers in 70+ countries with motivational dashboards and Upstock’s Universal Equity plan agreements. Workers trust what they can see and understand.

Motivate your team with upstock's employee equity plan
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Improve your company's equity growth with Upstock's real time dashboard.

Watch equity grow in real time.

Workers can’t believe what they can’t see

Upstock’s dynamic dashboards and real-time notifications allow employees, contractors, advisers and community members to watch the company's value grow alongside their contributions.

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How we help companies thrive.

Accessible companies


Now companies can make equity accessible by being able to easily share ownership on a cloud-based platform.

Integrates with other equity platforms



Our process is intuitive and instantaneous. So getting started won't burn you out. ​

Get set up and send out legal agreements for your workers.  Some companies are up and running in 30 minutes. We'll walk you through it!

Lower cost for your company


A lower-cost alternative to having lawyers draft your documents from scratch. Get started at $20/user (not including you)

Upstock helps your thrive by becoming more effective.


Align stakeholders while increasing worker engagement and retention with a dashboard that shows the value of equity earned in real-time.

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Motivate your workers.

Offer equity rewards and
achieve your company goals.

Get your workers excited to see their ownership grow!

See what our customers think

Justin Gordon testimonial on Upstock

"I reduced my burn, saved $1.5M cash and aligned my workers with equity"

Justin Gordon
CEO of &
Tyler Stratton Upstock review

"Our team would cease to exist without the ability to see what their efforts are worth."

Tyler Stratton
CEO of Zober
Tyler Stratton Upstock review

“Incentives are everything. Upstock is pioneering a new way to motivate employees with aligned incentives. There's nothing else like it out there on the market.”

AJ Goldstein
CEO of Aware Healthcare
Tyler Stratton Upstock review

“Upstock continues to give our early team confidence to bootstrap with sweat equity. We’ve spent one-third of what it might have cost to get where we are, and best of all, our team has developed a strong passion for collective ownership.

Our team loves Upstock because they earn the equity that would have been sold to investors for the cash to pay them out anyway. Ownership is huge to our people, so we’ve traded upfront cash for the long-term potential inherent in what we’re building together. This has been a big part of our team culture, as we’ve all worked hard to de-risk the business and show more traction before selling too much of our company too soon.”

Rett Kearbey
CEO Sholder

Issuing worker equity

Without upstock

without Upstock

    • Stock options, confusing and demotivating
    • High lawyer fees & slow timelines
    • Confusing legal structures that hurt worker morale

    With Upstock

      • Up to 40x more affordable than traditional lawyers
      • Faster to implement with Upstock legal documents
      • Clearer, simpler, easier for workers to understand
      Advantages of using upstock for worker's equity

      Get Started in 3 Simple Steps


      Add team members

      Employers enter equity agreements for each worker & click to issue legally binding RSUs using industry-standard terms & agreements


      Track or vest contributions

      Workers earn equity and equity bonuses over time for work contributed & KPIs achieved


      Motivate with real-time visuals

      Workers & employers can see the value of equity earned & get notified as it grows

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      Upstock's Vision:

      In the future, the world’s most impactful companies will be owned by all of us, not just the few. Today, workers only own 8% of all corporate equity, our goal is to get that number up to 30%.

      Upstock’s mission is to turn every team member into a true believer through cutting-edge, mission-aligning equity that inspires everyone to do the best work of their lives.

      Explore our vision & mission

      Why offer equity?

      With equity: when the company wins, workers win.

      Granting workers company ownership does more than just boost morale & make job offers more competitive.

      ​Equity increases a business's chances for success by giving workers skin in the game & incentivizing them to think long term.

      Watch your company's equity grow with upstock

      At Upstock, granting workers RSU-based equity is simple. And, it’s easy for your team to understand.

      Learn More

      Join Us

      Get Started

      Get in Touch

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      Equity for every team — including yours.

      Do you have any additional questions? Check FAQ.
      Or send us an  e-mail!

      Upstock is a remotely distributed team
      based in Dover,  Delaware, United States.

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