After growing Couchsurfing, Casey was looking for a way to motivate his team & discovered massive challenges with traditional equity systems.
After investing in existing equity systems, Casey saw productivity actually start to decline. Workers didn’t understand or trust the complex stack of legal documents being handed to them.
Believing that every team should have the tools to unite & build a successful company without having to pay lawyers for ineffective paper-based documents, Casey set out on a quest to repair the broken equity model.
From this Upstock was born. A top-shelf digital legal equity system which combines performance equity with a visual dashboard so workers can watch their equity grow in realtime.