About Upstock

After growing Couchsurfing, Casey was looking for a way to motivate his team & discovered massive challenges with traditional equity systems.

After investing in stock options, he saw productivity actually start to decline. Workers didn’t understand or trust the complex stack of legal documents being handed to them.


Believing that every team should have the tools to unite & build a successful company without having to pay lawyers for ineffective paper-based documents, Casey set out on a quest to repair the broken equity model. 

From this Upstock was born. A top-shelf digital legal equity system which combines performance equity with a visual dashboard. So now workers can use Upstock to watch the value of their equity grow in realtime. 

Upstock's elite team was brought together by their shared vision of making equity digital, delivered in real time, and accessible to businesses of all sizes, globally. 


Join us and bring forth a more cooperative form of capitalism!


Our longterm view for the future.

In the future, the world’s most impactful companies will be owned by all of us, not just the few.


This is a future where companies have a greater rate of success because all stakeholders are aligned, knowing that they will get their fair share when the company is successful. This inspires stakeholders to do their best work and live their best lives. Shared equity allows companies to scale much more easily because a large group of people can immediately trust each other.

Upstock is becoming the preferred way for companies to split ownership and create alignment in practically any kind of entity, over any geography. This is allowing a new form of more cooperative capitalism to arise. 

The Mission

Why we exist. 

Upstock creates this future by sharing company ownership in a way that is simple, secure, fair, accessible, global and emotionally inspiring. 

Accessible: We are focused on lowering barriers to entry into the worker equity market including offering affordable per/worker pricing, future proofing our legal documents, and by making equity easy to understand so that stakeholders can fully trust each other.  


Global: We are making equity accessible world wide, across different geographies and crossing cultural norms. By moving away from napkin and handshake agreements, founders are free to hire the best people for the job, no matter where they’re located. 

Legal: Upstock’s cloud based top-shelf standardized legal documents ensure that equity splits are fair for all parties and accessible across all geographies. Our documents were custom generated by the best in the global equity industry. 

Secure:  We are bridging the divide between trusted traditional systems and modern technological advances. Upstock also enables customers to tokenize their worker equity on a RSU blockchain, increasing trust, transparency and ultimately overall share value.

Emotionally inspiring: Upstock is leading the industry with our visually inspiring dashboards and apps which help workers understand the value of their equity. Seeing is believing and when workers are able to watch the value of the equity they’re receiving grow, they give their best efforts. Upstock helps to make sure that both party’s interests are fairly balanced, because people want to participate and give more when they understand the value of the time they have invested. 



Our priorities.

  • We believe that alignment of workers and companies unlocks greatness. This includes not only financial alignment but logical, technological and sometimes even spiritual alignment.

  • We believe in being leaders for the future of work, by making worker equity and alignment accessible to every kind of organization including distributed teams. 

  • We believe that transparency allows stakeholders to trust each other and unlock greatness.

  • We believe in continual innovation toward more equitable divisions of ownership. 

  • We believe that we should all be emotionally inspired to do the best work of our lives.

  • We believe in leading the global charge toward a more cooperative form of capitalism.

Upstock Timeline






Beta testing begins on our platform with a select group of companies. 

3x savings = 3x runway! We are eating our own dog food. Instead of taking two years and $2M+, we build our first fully functional product with the world's top equity attorneys for only a fraction of the cost. By leveraging our platform and our vision to democratize equity sharing, we are able to attract top talent to work on our platform in exchange for equity. 

Upstock attends Acceleprise.vc and learns how to build a B2B SaaS company. We realize the market isn't big enough if we only offer dynamic equity. We do a small pivot and start offering fixed RSU equity as a stock option replacement

There has been a global shift during the pandemic and now people are ready for worker equity as a service. More and more customers are trusting Upstock to issue their company equity. 

Upstock is becoming the preferred way for savvy startups in the United States and beyond to share meaningful equity.  We get workers emotionally motivated to do their best work. 

Join Upstock