This is because of effective equity plan communication which Upstock’s visual dashboards allow. Upstock enables workers to see what the estimated value of their equity is and under what conditions they will receive them. Workers get to see this information in the dashboard in a simple and intuitive manner.
When workers see and understand that they will get their fair share from the company, they are more likely to think and act like owners. This results in an emotional investment and a desire to see the company succeed as they will start to identify it as something they also own.