Equity Compensation in Talent Acquisition and Retention

June 24, 2023

Equity Compensation in Talent Acquisition and Retention

June 19, 2023

Equity Compensation in Talent Acquisition and Retention

In today's competitive job market, attracting and retaining top talent has become more challenging than ever before. Companies need to offer more than just a competitive salary and benefits package to stand out from the crowd. One of the most effective ways to attract and retain employees is through equity compensation.

What is Equity Compensation?

Equity compensation refers to the practice of offering employees equity in the company in the form of stock options, restricted stock units (RSUs), or employee stock purchase programs (ESPPs). These equity compensation programs provide employees with a stake in the company's success and align their financial goals with that of the company.

Equity compensation plans can be a win-win for both the employee and the employer. Employees receive an opportunity to benefit from the company's growth, while employers benefit from a more motivated and loyal workforce, thus improving talent retention.

Why Offer Equity Compensation Programs?

Issuance of equity compensation programs can help companies attract and retain employees. Employees who receive equity-based compensation during the talent acquisition process and actual employment have a vested interest in the success of the company and are more likely to stay with the public or private company for the long term. Equity compensation programs can also help to build a strong company culture where more employees feel valued and invested in the success of the company.

Equity compensation programs can be particularly attractive to employees who are seeking more work life benefits beyond just salary and health benefits. Employees who have a stake in the company's success may feel more motivated to work hard and contribute to the company's goals.

Equity Compensation Plans for Private Companies

Equity compensation can be especially attractive to early employees of private companies who are looking to benefit from the company's growth. When implementing an equity-based compensation plan for private companies, companies need to consider several factors, such as the FMV of the company shares, the pool available for distribution, and the vesting schedule.

Fair Market Value and Stock Vesting

The fair market value (FMV) of the company stocks is the price at which the stock would be sold in an open market transaction. This value is used to determine the strike price or the predetermined price at which employees can purchase shares through an ESPP or stock option.

The vesting schedule outlines the timeline for when employees become fully vested in their equity grants. Vesting schedules can be based on years of service, milestones, or a combination of both. Companies can also offer flexible vesting schedules to incentivize employee retention.

Types of Equity Compensation Programs

There are several types of equity compensation programs that companies can offer, such as RSUs, ESPPs, and incentive stock options (ISOs).

1. Stock Options

Stock options are a common form of employee equity in which an employee is granted the option to purchase company stock at a predetermined price, known as the strike price. There are two categories of stock options:

Incentive Stock Options (ISOs)

ISOs are available only to employees, and they offer preferential tax treatment. If an employee holds ISOs for at least two years from the grant date and one year from the exercise date, they can be taxed at the lower long-term capital gains rate. ISOs also have a statutory limit of $100,000 per year per employee.

Non Qualified Stock Options (NQSOs)

Non Qualified Stock Options (NQSOs) are available to both employees and non-employees, such as consultants and board members. They do not offer preferential tax treatment, and the spread between the FMV of the company shares and the exercise price is taxed as ordinary income.

2. Restricted Stock Units (RSUs)

RSUs are a form of employee equity that grants employees the right to receive company stock at a future date, after a predetermined vesting period. Unlike stock options, RSUs do not require an employee to purchase company stock. Instead, they receive shares of stock as they vest, and the value of those shares is based on the FMV of the company's stock at the time of vesting. RSUs are taxed as ordinary income at the time of vesting.

3. Employee Stock Purchase Programs (ESPPs)

ESPPs allow employees to purchase company stock at a discounted price. Typically, employees can purchase shares at a discount of up to 15% of the FMV of the stock, and the purchases are made through payroll deductions. ESPPs can be either qualified or non-qualified, depending on whether they meet certain IRS criteria.

Additionally, there are other key components in a stock-based compensation plan.

Equity-based employee compensation plans may also include an equity pool, which is a set number of outstanding shares that are reserved for future equity grants to employees. The size of the equity pool is typically based on the company's valuation and the number of employees expected to receive an equity grant.

It's important for companies to choose the right type of equity-based compensation plan that aligns with their goals and values. They can also consider implementing a flexible vesting period and offering equity solutions that meet the needs of their employees to retain talent for the long haul.

Considerations for Public Companies

Public companies can also offer employee stock compensation programs to attract and retain employees. However, unlike private companies, there are some additional considerations for public companies, such as complying with SEC regulations and managing the impact of employee stock compensation on the company valuation.

Public companies need to ensure that they are compliant with the Securities and Exchange Commission (SEC) regulations. The SEC requires public companies to disclose information about their equity plans and grants in their annual filings.

Public companies also need to consider the impact of employee equity on the company valuation. The more shares of the stock that are issued through the equity-based compensation package, the more diluted the value of the public company stock becomes.

The Role of Equity Leaders and HR Decision Makers

Equity compensation plans should be developed with the input of equity leaders, such as the managing director, board members, and global head of equity. These leaders can help ensure that the equity plan aligns with the company's overall goals and values.

HR decision makers also play a crucial role in the implementation of equity compensation plans. They need to communicate the benefits of the current equity compensation plan to both current employees and new hires to help retain talent and acquire new ones. HR decision makers also need to provide employees with information on how to exercise their equity grants and pay taxes on their equity compensation.

Benefits of Equity Compensation in Talent Acquisition and Retention

Equity compensation programs offer several benefits to companies, including attracting and retaining talent, building a strong company culture, and aligning employee and company financial goals. Equity compensation can also help to reduce workforce attrition, which can be costly for companies.

Additionally, equity compensation can provide a key benefit for employees. By offering equity compensation, employees receive an opportunity to benefit from the company's success and potentially increase their net worth.

Streamlined Equity Solutions For Your Team

Equity compensation is a key tool for attracting and retaining the best talent. Companies of all sizes, whether it is private company or a public company, can benefit from offering equity compensation programs to their employees. When companies offer equity compensation, they can build a motivated and loyal workforce, align employee and company financial goals, and reduce workforce attrition. With the input of equity managers and HR decision makers, companies can develop equity compensation plans that are both fair and effective for their employees.

Since you and your HR people would be busy fostering collaborations and strong workplace culture, your best bet is to go for streamlined employee equity management. At Upstock, we help you save precious time and resources by centralizing the equity offered by your company to attract and retain employees. With transparency features and an easy-to-use interface, our platform ensures trust is further cultivated and your team is more motivated to reach new business heights. Hit us up with a message to connect with our dedicated equity expert!

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